The Steve Jobs Way

I purchased this book at KLIA a week before the death of a legendary business leader – Steve Jobs. I read it a week later after listening to the news. The book can be best described as “Steve Job in the eye of a friend”. The former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes readers on a remarkable tour through Jobs’s astonishing career.  Jay Elliot really looked up on his friend Steve, which can be well understood if you read his letter on the last few pages of the book.

In this book I discover one important lesson – another model of leaderships. It is a combination of being visionary but detailed and forceful but friendly. Direct and informal, he interfaced directly with the product team and followed the development with frequent review.  He is non-traditional and has strong liking on those with talents, especially those who have the passion on the product that they were developing. Once spotted, these talented individuals would be immediately engaged and later hired at whatever costs. The book covers the long path taken by Apple right from its inception through the era of Apple II to Macintosh, to ipod, iphone and ipad. There are many interesting stories in between success and product introduction in the Macworld.

Interesting quotes

Why join the navy if you can be a pirate?

Democracies don’t make great products–you need a competent tyrant.


I think this is a good read on leaderships, especially for those in management and leadership positions.


About Dr. AA

I am an educator, professional trainer, safety consultant, researcher, social worker, outdoor enthusiast, and a thinker.
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